Rick & Morty Wormageddon Global Activation

We were thrilled to engage with Adult Swim once again to deliver world class Rick & Morty assets for what must be their most ambitious campaign ever! They are referring to Wormageddon as a “living episode” which is a part of their Rick & Morty Season 6 marketing… essentially Wormageddon is a global scavenger hunt with immersive installations scattered around the globe.

Each one of these installations was sculpted by Bigshot Toyworks and then fabricated on site by local vendors. Since Bigshot has established the Rick & Morty style guide for Turner, we were the perfect shop to provide these new sculptural assets for this impressively ambitious activation.

LocationsScavenger Hunt Rules

Wormageddon: MEXICO CITY

Wormageddon: MALIBU

Wormageddon: NETHERLANDS

Wormageddon: PITTSBURGH

Wormageddon: ATLANTA

Wormageddon: CAPE TOWN

Wormageddon: TORONTO

Wormageddon: PRAIA DO LÉO

Wormageddon: SYDNEY

Wormageddon: CHICAGO

Wormageddon: LONDON

Wormageddon: MANILA

Wormageddon: GIRONA

Wormageddon: LAS VEGAS