Rick & Morty Wormageddon Global Activation
We were thrilled to engage with Adult Swim once again to deliver world class Rick & Morty assets for what must be their most ambitious campaign ever! They are referring to Wormageddon as a “living episode” which is a part of their Rick & Morty Season 6 marketing… essentially Wormageddon is a global scavenger hunt with immersive installations scattered around the globe.
Each one of these installations was sculpted by Bigshot Toyworks and then fabricated on site by local vendors. Since Bigshot has established the Rick & Morty style guide for Turner, we were the perfect shop to provide these new sculptural assets for this impressively ambitious activation.